Grazia, the magazine edited by Silvia Grilli, and The Blonde Salad, the web site created by digital icon Chiara Ferragni, with the support of the City of Milan, present at the Triennale in Milan YOU – THE DIGITAL FASHION REVOLUTION.
YOU - THE DIGITAL FASHION REVOLUTION, dates and location
From 7 to 13 October - 10:30 AM to 8:30 PM
Closed Monday 10 October
Viale Emilio Alemagna 6, Milano
The exhibition, which is free and open to the public from 7 to 13 October, will for the first time illustrate the revolution that the leading players in digital and web influencers have brought about in the world of media, fashion, luxury and photography.
An authentic digital fashion revolution that Grazia, the magazine edited by Silvia Grilli, and interpreter of fashion and Italian style around the world with a global multi-channel system magazine-web-social network-TV, and The Blonde Salad by Chiara Ferragni, catalyser of followers on digital platforms, have decided to examine in collaboration with Tiffany&Co.
From the birth of street style photography at the end of the twentieth century up to the consecration of digital influencers (who interpret styles and trends, spreading tatses and modifying the language) YOU illustrates what has changed and what will change in virtual worlds that have become more real than reality.
The real protagonist at the centre of the exhibition is TU: all of us who act and react on the web and also become a part of the content of the exhibition.
Exhibition, workshops and activities
The location of the event is the Museo della Triennale in Milan, in the majestic Salone D’Onore where visitors will be immersed in the phenomenon that has revolutionised the media.
The exhibition YOU will also engage visitors with activities and workshops, making them an active part of the show. In addition to images and words, easy to follow and captivating interactive paths accompany the public on a virtual journey. Free workshops will also allow visitors to learn the secrets of the trade that enable certain personalities to become influencers. At the end of the exhibition, visitors come to a Mirror Box, an environment with counter posing mirrors and monitors that represent the great stage that is the web.
The exhibition YOU – THE DIGITAL FASHION REVOLUTION by Grazia and The Blonde Salad is organised in collaboration with Tiffany & Co. For the occasion, the renowned New York jewellery brand will have a dedicated space with a photowall with a thematic background.
The other partners of the exhibition are: American Express, Maserati and the Mandarin Oriental Hotel. Cocktail dînatorie prepared by chef Andrea Berton.
The exhibition catalogue YOU, THE DIGITAL FASHION REVOLUTION was conceived produced and published by Electa and is on sale at the Triennale and all good bookshops.